Our Story

With over three decades of experience in high-end fashion retail and wholesale, Caroline Short has built a trusted reputation for connecting standout brands with Australia's most loved boutiques. Formerly JHFM and FMFM, the agency has now evolved into Caroline Short Fashion Collective (CSFC) – a modern, relationship-driven fashion sales business with a personal touch.

At CSFC, we pride ourselves on offering a hands-on, concierge-style experience for both brands and retailers. We go beyond the showroom – offering deep market knowledge, genuine relationships, and a tailored approach that sets our clients up for long-term success.

What makes CSFC different?

• 30+ years of industry expertise in fashion sales, retail, and brand development
• Curated, location-conscious collections tailored to individual store needs and customer preferences
• Strong, long-standing relationships with boutique retailers across NSW and beyond
• Personalised roadshows and showroom appointments that bring the latest collections directly to the buyer
• Proven success in launching and scaling brands in the Australian market
• A sunny Sydney studio in the heart of the city's fashion hub for a warm, inviting buying experience
• A collaborative, trusted partner who truly cares about your growth

We're proud to represent an inspiring portfolio of brands and work closely with each one to understand their vision, shape their market strategy, and connect them with like-minded retailers.

Whether you're a brand seeking meaningful retail partnerships or a boutique looking for standout pieces, CSFC is your partner in growth. Our mission is simple: to deliver a seamless and enjoyable sales experience that leads to long-term success for everyone involved.

We're passionate about what we do – and we're just getting started!